Long-Term Care Insurance is an emotional sale.  There’s a growing trend that shows many people who purchase a policy do so because they know someone who needed LTC.  They heard first-hand accounts of the importance of a caregiver, the high cost of LTC services and the impact that can have on a family. Some...

Women often try to find the right balance between juggling careers, spending time with family, and caring for loved ones. With women living longer, and providing more caregiver services, they become more vulnerable to long-term care issues. Now is the perfect time to increase your focus on existing...

Selling Long-Term Care Insurance to small business owners is not like the emotional roller coaster sale it is when selling to individuals. Business owners tend to look at this as a logical discussion of how you can help with their business finances. Many are always looking for a way to save on taxes...

When engaging prospective clients in Long-Term Care planning discussions, many financial professionals focus on asset protection at the expense of other valuable benefits that LTC Insurance provides. Because LTC planning can be a very emotional process for people, it’s important to be cognizant of the various...

Most of you know how to start the conversation about Long-Term Care planning with your clients, but are you making it a priority to actually have these discussions on a regular basis? Consider this: Consumers Are Acknowledging the Need According to a recent survey conducted by one of our Strategic...

Are you aware that 70% of people who reach age 65 will need Long-Term Care at some point during their lifetime? While nursing homes and assisted living are popular, there is no place like home - 80% of all LTC is provided in the home, either at the home of the person receiving care or at the home...

Highlighting the cost of care can be a powerful, yet non-threatening way to engage clients in a LTC planning discussion.  It also can provide a convenient starting point for designing a policy that will meet your client’s needs and budget. Since the future estimated average cost for multiple years...

More often than not, people don’t like to admit they need help with things they once did for themselves.  This often happens with those requiring Long-Term Care, once they need assistance they rely on their family to provide for them. What happens when the family care giver can no longer be of assistance? ...

No can predict the future, but if the need for long-term care should arise, how much would it cost - and how would your client pay?  The Alzheimer’s Association estimated end-of-life care costs in 2016 were between $217,820 and $341,651. Simply put, long-term care is expensive. Common long-term...

Long-Term Care can be a tough subject. Often times, you have to do a little detective work to ensure your cases are processed through Underwriting quickly. Here are six things you can do to help uncover important information the underwriter needs to issue your case. Ask about specialty physicians Knowing...