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With the championship on the line, you want to be sure you’ve got the right combination of plays and the key personnel in the game to provide your team with the best chance to win.

You’ve got the ball, with no time-outs left and your team is driving towards the opposition’s end zone with one-shot left to score the game-winning touchdown. Precious seconds tick away as your quarterback calls the signals for the snap. In this moment, everything is on the line as he takes the snap and rolls out to his right for a final pass attempt. He launches a bomb deep down the sideline to connect with his best receiver who makes the grab in stride coasting into the end zone for the game-winning touchdown. All of the key elements were in place for the team to execute the strategy with precision emerging as champions.

Now you can deliver a game winning strategy to your Property & Casualty Insurance agents and get quality leads in return.

How can I get quality leads from Property & Casualty Insurance Agents?

In order to get good quality leads and become the trusted advisor to your P&C Insurance agents, you need to offer business-building digital marketing solutions that allow them to remain relevant in an immensely competitive market. Understand the challenges they face such as reduced premiums, decreasing client retention rates, and limited marketing resources. Provide solutions that help them overcome these critical challenges and opportunities to expand their business revenue potential.

You can provide P&C Insurance agents with an automated email marketing program to help them stay in front of their clients by sending monthly email campaigns that focus on the benefits and importance of their existing personal insurance products. But it gets even better. You can also offer to help them expand beyond their traditional personal and commercial lines of business by offering Life Insurance and other financial services options such as Annuities, Disability Income and Long Term Care Insurance to their clients.

The opportunity to expand into a full service insurance agency has just been made possible by you. Your new P&C Insurance agent partner will benefit from the long-term client relationships that translate into higher profitability as a result of implementing the strategy and solutions you’ve just provided. They will need a trusted partner to handle the leads generated from the complimentary Life Insurance and Financial Service offerings and who better than you, their trusted advisor and loyal partner, to handle the business. It’s truly a game winning strategy for you both.

How can I target the right P&C Insurance agents to partner with? When I identify prospects, how should I deliver the opportunity?

Six key steps to get you started:

1. The ideal P&C Insurance agent partner has a high volume of customers and no existing Life Insurance partnership in place. However, if they do have an existing Life Insurance sales component in place such as an online quote request form – you may want to test this feature and provide them with feedback. This is a perfect opportunity to engage in a conversation about how you will help them grow this portion of their business.
2. Start by calling your personal P&C Insurance agent. Next, turn to your personal contacts to reach out to viable prospects you’ve not connected with for a while.
3. If you don’t have a contact database available, you can leverage LinkedIn to build a network of connections. To learn more about building your network on LinkedIn download our free guide.
4. Share the love when you speak to new prospects by telling them about an exciting new program you’d like to give them that will help create new opportunities and generate more referrals for their business. Offer to pay the monthly subscription fee of $99 per month for an automated email marketing program that delivers one email campaign per month to clients, focusing on their existing personal insurance lines product offerings.
5. Also, tell them about your interest in helping expand their business into a full service agency by offering Life Insurance and other Financial Services options to their clients in addition to the core lines. You would be happy to sit down and talk about the opportunity. Talk about how you can benefit their practice by becoming their trusted Life Insurance and Financial Services advisor.
6. Next, offer to send them a sample email campaign, or setup a demonstration of the automated email marketing system with a Brightbox Expand Business Development Specialist. During the demo they can expect to see how easily this platform integrates into their practice. You can also address concerns about client data privacy by telling them about the data privacy agreement that will be provided to them prior to the transfer of any client data.

What is the secret to generating new leads and increasing engagement from customers with email marketing?

There are no secrets. The key to success is having a system in place that delivers consistent high-value messaging to the customer, showing that you are thinking about their best interests and can help with viable solutions when they need them most. Sounds pretty simple right? Now you can provide your P&C Insurance agent a valuable solution that creates new opportunities and referrals for the both of you.

For $99 per month you can offer a valuable marketing solution to P&C Insurance agents that enables them to:

• Market personal insurance and financial services to clients on a consistent basis. Email campaigns for Auto, Homeowners, Recreational vehicles, Annuities, Disability, Life and Long Term Care Insurance.
• Deepen existing client relationships through the automated delivery of rich media email campaigns focusing on highly relatable real life stories, reaffirming the fact that their best interests are being cared for.
• Stay in front of clients, reminding them that all of their insurance needs are covered and even offer to help them bundle and save so they can spend more time doing the things they love.
• Create new opportunities and long-term relationships by helping more people get the coverage they need, by providing them with valuable and timely solutions.

What concerns could I potentially face when delivering this partnership opportunity to P&C Insurance agents?

There could be questions that come up during the discussion and we want you to be prepared to address them. This is a mutually valuable offering with a track record of generating an unequivocal “yes, how quickly can I get this setup” response.

Our system alleviates the major concerns your partner might already be thinking about. When you sit down to discuss the opportunity, consider these key points:

1. Saves time and generates results. We understand your business success depends on the proper allocation of your time and resources. We’ve eliminated these variables from the equation by delivering a truly automated system that performs consistently, leading to new opportunities and business growth potential.
2. Cuts excessive overhead by keeping implementation and ongoing operational costs very low. Any business generated by the efforts quickly becomes positive revenue.
3. It was designed with you in mind. Our robust automated email marketing platform was designed specifically for insurance and financial services professionals. We take care of everything else, so you can stay focused on building your client relationships and growing your business.
4. This sounds like it might take a while to get setup and implemented in my practice. Not at all. Get on the fast track to reaching your clients on a consistent basis today. You could be ready to launch your first campaign through the Brightbox Expand platform in less than 72 hours.
5. Will my clients be able to see the campaigns on their phones or tablet? Most of your clients will be looking at them on their mobile devices, which is precisely why we’ve built completely mobile responsive email campaigns that look great on any device.  See for yourself right now. Request A Sample Campaign.
6. How secure is my client data? Very secure. Your data is stored in a highly secure database owned and operated by a third-party technology service provider (Brightbox Expand) providing a comprehensive data sharing agreement that specifically addresses this concern. No data will be shared, sold or used to remarket other products or services. Both you and your partner have access to a secure dashboard where the leads can be fulfilled. Complete transparency is the name of the game.
7. Is this system compliant or am I going to get blacklisted? You can relax and benefit from the peace of mind that you aren’t going to end up on the feared email provider “blacklist” for violating the CAN-SPAM compliance act – we’ve got you covered here as well. 
8. Do you have an email deliverability standard? Yes, the necessary actions have been taken to ensure you benefit from the highest rate of email deliverability currently achievable (95%).