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Genworth will decrease rates for the Colony Term 10, 15, and 20 by an average of 12% across all cells effective September 3.  The Competitive “Sweet Spots” are $75k-$1Million face amounts, male and female for Preferred Best, Preferred No Nicotine, Select and Standard underwriting classes.

• Applications received September 3 through October 4, 2013 will be issued with new rates unless New Business receives notification to issue otherwise.
• Point of Sales systems that include Winflex and Winflex Web, aggregator sites VitalTerm and Aplifi will have new rates effective September 3, 2013.
• Important Notice-iPipeline will have new rates available on September 8^th.
• Pending inventory with applications submitted prior to September 3, 2013 will receive old rates unless notification is sent to New Business to issue otherwise.  Policies already issued will not be reissued with new rates.