The millennial generation (also known as Generation Y) is defined as people ages 18-35. Today they represent over 25% of the US population.
Many of them entered the workforce during a time of economic uncertainty and are more risk averse and mindful of their money than previous generations. They face student loan debt as they start their professional careers post-college.
The young professional market is largely untapped. With their future earning potential and conservative approach to finances, they make good candidates for income protection and other financial products.
Get started working with young professionals today. There is a large percentage of millennials that want to purchase income protection but do not know where to buy it. They want to turn to someone they know and can trust to ask questions and to help make a meaningful decision. They will not go to the internet to purchase their Disability Income Protection.
Ask your dedicated Disability Income Sales Manager about our brochures and marketing pieces you can use to help attract millennial clients.