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Long-term care is often perceived as a difficult subject to discuss, but the ultimate goal – financial security – is the same as with any other type of insurance or investment that you currently offer your clients.

Don’t let the topic of long-term care intimidate you out of a potential sale.

The next time you sit down with you clients, avoid leading with product facts and statistics.

Try asking the following questions to start the conversation:

• Do you have personal experience with a family member or friend that needed long-term care?
• How and where was the care provided?
• How was your/their impacted physically and emotionally?
• How was the cost of care handled?

After discussing these details, ask your clients how they would handle that type of situation:

• Have you thought about the impact to your assets and family if you were to someday need long-term care?
• Where would you want to receive care?
• Could you financially absorb the cost of care?
• What level of involvement would your family have in your care?

The goal is to help your clients see LTC Insurance as the solution for a situation that could significantly impact their loved ones and their financial future.

They will begin to see the valuable benefits of LTC Insurance, which creates a natural segue into a discussion on product features and details.  Suddenly, the topic you were hesitant to discuss has transitioned into an LTC Insurance sale.

We’re here to help you design a plan that is both affordable and the best solution for your clients’ needs – contact your  LTCI Sales Rep for guidance.