November is Long-Term Care Awareness Month - a time to raise awareness about the importance of LTC Insurance, and how it impacts the financial future of millions of Americans. According to the LIFE Foundation, about 70% of people over the age of 65 will require some sort of Long-Term Care during their...

Getting your clients to talk about Long-Term Care (LTC) can be very challenging.  Many clients don’t believe that it will happen to them.  They are under the impression they will not be among the 70% of Americans who need LTC at some point in their life. So how do you get people interested and talking? ...

If statistics alone sold Long-Term Care Insurance policies, industry sales would be growing exponentially year after year.  However, clients take in more than just the numbers - their decision-making process doesn’t rely solely on statistics. In order to ignite desire in a client, an advisor must...

You may have some retirement-age clients who did not purchase Long-Term Care Insurance in the past due to high premiums. By crafting your sales approach, you can reach out to these prospects about affordable long term care insurance and designing a plan within their budget. Here's how you can get the LTCi...

Traditional Long-Term Care Insurance placement rates have suffered due to carriers offering more stringent underwriting guidelines - declines on one spouse or the other and policies issued at rate classes greater than applied for have caused a spike in policies not taken or accepted by one or both of the insureds. ...

As you've all experienced, the majority of your clients who are couples come together as a packaged deal.  So what happens when a couple applies for a Long-Term Care Insurance (LTCi) policy and only one is approved? In most cases, the spouse who received the green light may no longer want a policy...

Developing a plan for an entire year can be a daunting task.  With so many days ahead of you, it's easy to get sidetracked and let a few months of inactivity slip and sabotage your success.  It's time to take a more disciplined approach. Stay Motivated All Year Be sure to write down your business...

In the competitive world of financial services, business professionals are always looking for ways to add value to help differentiate themselves. In a market of one-stop shopping, becoming the local LTC resource can help you stand out in the crowd. Build Your Brand Develop relationships by contacting...

There are numerous people you know that need Long-Term Care (LTC) Insurance, many of them include your current clients.  Perhaps you have already sold them a Life Insurance Policy, yet how do you get them interested in LTC? Cross Selling can be difficult, yet when you present your client with information...

Although people that are approaching retirement age are great candidates for Long-Term Care Insurance (LTCi), there is a rising trend in younger people purchasing a policy to protect their future. According to the American Association for Long-Term Care Insurance, 26% of LTCi policies are sold to people...