As baby boomers enter their retirement years, many mistakenly assume government programs will meet their future Long Term Care needs. But both Medicare and Medicaid have limitations and may undergo significant changes in the face of the growing federal deficit. Now is the time to start having conversations...

Learning how to adjust to the changing market is crucial to the continued success of your LTC Insurance business. Today’s market reflects an expanding, diverse clientele, so being able to respond to their unique needs and budget constraints is critical.  The first step is to understand their concerns...

“What’s your plan?” That's the question we encourage agents to ask their clients - because when there isn't one, the consequences can be heartbreaking. The New York Times article referenced below addresses the realities of what can happen when there is not a plan in place - through the tragic...

While educational seminars or direct mail campaigns are good lead generation tools, these campaigns can be costly and usually take time to yield considerable results. So how can you build momentum and grow your Long-Term Care Insurance business without breaking the bank? Follow these 3 simple steps: ...

Finding reasons why your clients need LTCi can be a challenge. You want them to understand the importance and need for the product, and also how it can impact them and their family. Ask these 3 questions to your prospective clients to drive the point home on why having a LTCi policy is so important. 1....