Highlighting the cost of care can be a powerful, yet non-threatening way to engage clients in a Long-Term Care (LTC) planning discussion.  It also can provide a convenient starting point for designing a policy that will meet your client’s needs and budget. Since the future estimated average cost...

You already know that quoting statistics doesn’t sell Long-Term Care Insurance.  That’s because most people don’t see themselves needing LTC services, and using statistics to try to tell them otherwise will do little to convince them. Barraging prospective clients with product benefits and features...

More often than not, people don’t like to admit they need help with things they once did for themselves.  This often happens with those requiring Long-Term Care, once they need assistance they rely on their family to provide for them. What happens when the family care giver can no longer be of assistance? ...

Long-Term Care can be a tough subject. Often times, you have to do a little detective work to ensure your cases are processed through Underwriting quickly. Here are six things you can do to help uncover important information the underwriter needs to issue your case. Ask about specialty physicians Knowing...