No can predict the future, but if the need for long-term care should arise, how much would it cost - and how would your client pay?  The Alzheimer’s Association estimated end-of-life care costs in 2016 were between $217,820 and $341,651. Simply put, long-term care is expensive. Common long-term...

One challenge with presenting the need for long-term care is that it is viewed as a risk, not a certainty. It’s not that your clients don’t want the coverage, but convincing someone to allocate funds towards something they may never use can be a difficult objection to overcome. Good news – Asset...

How do you get people to sit up and take notice?  Talk taxes.  Tell them you have a way to help them reduce their state and federal tax bill. A Long-Term Care Insurance (LTCi) policy has the potential to help people lower the amount they pay in taxes. And at the same time, LTCi provides valuable...

When engaging prospective clients in Long-Term Care planning discussions, many financial professionals focus on asset protection at the expense of other valuable benefits that LTC Insurance provides. Because LTC planning can be a very emotional process for people, it’s important to be cognizant of the various...

Most of you know how to start the conversation about Long-Term Care planning with your clients, but are you making it a priority to actually have these discussions on a regular basis? Consumers Are Acknowledging the Need According to a recent survey conducted by one of our Strategic Carrier Providers,...

Are you aware that 70% of people who reach age 65 will need Long-Term Care at some point during their lifetime? While nursing homes and assisted living are popular, there is no place like home - 80% of all LTC is provided in the home, either at the home of the person receiving care or at the home...

Highlighting the cost of care can be a powerful, yet non-threatening way to engage clients in a Long-Term Care (LTC) planning discussion.  It also can provide a convenient starting point for designing a policy that will meet your client’s needs and budget. Since the future estimated average cost...

You already know that quoting statistics doesn’t sell Long-Term Care Insurance.  That’s because most people don’t see themselves needing LTC services, and using statistics to try to tell them otherwise will do little to convince them. Barraging prospective clients with product benefits and features...

More often than not, people don’t like to admit they need help with things they once did for themselves.  This often happens with those requiring Long-Term Care, once they need assistance they rely on their family to provide for them. What happens when the family care giver can no longer be of assistance? ...

Long-Term Care can be a tough subject. Often times, you have to do a little detective work to ensure your cases are processed through Underwriting quickly. Here are six things you can do to help uncover important information the underwriter needs to issue your case. Ask about specialty physicians Knowing...