Long-Term Care Insurance is an emotional sale. There’s a growing trend that shows many people who purchase a policy do so because they know someone who needed LTC. They heard first-hand accounts of the importance of a caregiver, the high cost of LTC services and the impact that can have on a family.
Some people also have seen firsthand the benefits of having an LTCi policy. They saw how it allowed a friend or loved one to choose a plan of care that fit their needs. And they know how it protected the family.
The fact is, people buy LTCi because they love their families.
Rather than focusing your sales presentation on benefits and features of the policy, focus your conversation on how the need for LTC can impact the client’s family.
Contact your CPS Long Term Care Specialist today for more information.
Excellence, Passion, Integrity, Collaboration and Creativity – our core values since 1974
The EPICC Center is the online source for financial professionals, designed to provide them with the essential elements they need to run their practice and increase their bottom line including breaking news, carrier / product information, market trends, sales ideas, marketing tools & resources and more.