“Old Insurance” Vs. “New Insurance” – Which Do Your Clients Own?
While the death benefit is quite often the most important feature of life insurance, there are many products available that provide additional features and benefits.
The term “old insurance” applies to policies that don’t have much additional value beyond the death benefit, while “new insurance” would refer to life insurance where clients do not need to die in order to receive a benefit.
We advocate regular reviews of your clients’ insurance policies, to ensure they have the most appropriate and effective product solutions to meet their ever-changing needs.
A policy review may uncover that the existing amount of coverage is no longer reflective of their true need and/or that there’s opportunity to enhance their coverage via the inclusion of living benefits.
Take for example the following:
Most clients only know about “old insurance,” and would likely consider a replacement if they were aware of the enhanced benefits available through “new insurance” products.
Don’t let your clients hear this story from another agent or advisor. We can provide you with turn-key Policy Review materials, and will help you to create a list of key talking points you can use to initiate discussions with your clients about their existing policies.
Contact your Life Sales Rep today for more information.
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