Getting your clients to talk about Long-Term Care can be very challenging. Many clients don’t believe that it will happen to them. They are under the impression they will not be among the 70% of Americans who need LTC at some point in their life.
So how do you get people interested and talking? The answer is simple, tell a story.
The main goal of storytelling is to get prospective clients to visualize themselves needing LTC at some point, how great they will be taken care of, and how costs will be covered.
For more information please contact your LTC Specialist today!
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