High Cholesterol? Run The Underwriting Play

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High cholesterol on the lab report? Don’t send the case to the sidelines just yet.

HDL—the “good” cholesterol—can be the game-changer that helps keep the play alive.

That’s why the cholesterol/HDL ratio matters. A strong ratio can help move the case toward a better offer.

Some carriers look beyond the total cholesterol number and focus on the good cholesterol.

Here are a few plays that scored:
  • Male client, age 45, NS
  • $2 million Term; cholesterol 298; Chol/HDL ratio 5.0
  • Does not take any medication

Final score: PREFERRED BEST!

  • Female client, age 60, NS
  • $1 million UL; cholesterol 275; Chol/HDL ratio 6.0
  • Takes a prescribed cholesterol medication

Final score: PREFERRED!

  • Male client, age 52, NS
  • $500,000 Term; cholesterol 260; Chol/HDL ratio 7.0
  • Takes a prescribed cholesterol medication

Final score: STANDARD PLUS!

Higher cholesterol may still help put points on the board with a strong rate class and a better sales opportunity.

Send us the case. Our Underwriting Team will help turn more cholesterol cases into sales touchdowns.