A Trifecta Of Sales Ideas
Back in the days before campaigning for public office became an ongoing, year-round activity, President Truman (or somebody like that) said, “Nobody pays any attention to the presidential election until the World Series is over!”
Even now, in much different times, the wisdom of the observation is not lost. Priorities divert our attention to the more pressing matters, leaving others to another day.
And as advisors working within a client’s calendar year, we know there is more success focusing a client’s attention on planning to save future taxes only after the concern for paying immediate taxes is out of the way, i.e., after April 15.
So, for the remains of 2025 consider a trifecta of marketing initiatives that are sure to address at least one need for every client:
High-net-worth taxpayers – Wealthy clients have until January 1, to take advantage of an immediate estate tax savings of almost $3,000,000, or almost $7,000,000 over the next 20 years. But they must act before the tax law reduces the Federal gift and estate tax lifetime exemption by 50% at the end of the year.
Business owners – The recent Supreme Court case of Connelly v. United States could significantly increase the estate tax of business owners with an improperly structured buy-sell agreement. But in any case, the agreement they have probably hasn’t been reviewed recently. Or worse, they’ve done no buy-sell planning and your inquiry concerning Connelly might just get that process started. Connelly can be a door-opener to business transition planning.
Providers with dependents – Most clients are not sufficiently insuring their most important asset: their ability to convert their labor into wealth. Many don’t stop to think that their premature death would deny dependents their annual wage each year for what would have been every remaining working year. Often any coverage clients do have in force only represents a fraction of that loss.
If you are a bit rusty on the concepts and the details behind any or all of these marketing opportunities, have no fear! Available upon request are, 1) a concise cheat sheet covering the ins-and-outs of each planning initiative, 2) an on-demand presentation to you, as well as your clients and their advisors, on these subjects by either conference or Zoom call, and 3) an array of tailored marketing materials and services to help initiate and move forward each case.
Make your requests to Tom Virkler at either 706-614-3796 or tom@cpsadvancedmarkets.com to help assure a more profitable remaining 7-1/2 months of 2025.
For What It’s Worth: So, how much attention does baseball still draw since the days of Harry Truman (or somebody like that). In 2023 the Pew Research Center asked 12,000 U.S. adults, “If you had to choose one sport as being ‘America’s sport,’ even if you don’t personally follow it, which sport would it be?” Baseball scored a solid ground-rule double with 27% tipping their ball-caps to the National Pastime. But nothing came close to football, which received 53% of the nods among those surveyed.