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Questions? Contact our Sales Teams at (949) 863-0700. Life Insurance - Option 1 / Annuities - Option 2 / LTC - Option 3 / DI - Option 4.

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The Insurance That Ought To Sell Itself!

We hear people say that something is, “As easy to sell as a bar of soap!” The expression derives from the fact that soap almost sells itself because it is a simple, common, necessity of life that is inexpensive and easy to carry out of the store!

Can we not make the same case for income replacement life insurance?

Consider:
  • It’s essential – Every wage-earner on whom someone depends needs it.
  • The risk is easily determined – Just use a carrier-approved formula: Earned Income x Anticipated Working Years Left.
  • Most are underinsured – …often having only group term ($50,000) or a policy whose face amount seems like a large sum until compared to the income actually lost over the remaining working life.
  • It is an economical solution – Because the period of risk is known, inexpensive term insurance fits the bill.
  • It’s simple – Level term insurance with a guaranteed death benefit and a guaranteed premium is the easiest product on the market to explain to a client.
  • It’s easy for you – More than any other sale, the speed and simplicity term policy placement is maximized by online application, underwriting, and policy delivery.
For assistance with marketing pieces or determining the best term product for each situation (it’s not always just the cheapest one!) get in touch with Tom Virkler, JD – Director of Advanced Markets, at tom@cpsadvancedmarkets.com or 706-614-3796.
 
For what it’s worth: If selling the suds is that easy, then the least demanding sales position may be in Unilever’s Beauty & Wellbeing Division which manufacturers the Dove Beauty Bar which is far and away the best-selling bar soap in the United States.
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Memorial Day | Remember & Honor

On this Memorial Day, let us pause to honor and remember the brave men and women of the armed forces who gave their lives in service to our nation. Their courage, sacrifice, and unwavering dedication to the ideals of freedom and democracy will never be forgotten.

May we reflect with gratitude, uphold the legacy they crafted, and strive to live in a way that honors their memory.

Please be advised that our office will be closed on Monday, May 25th, in observance.  We will resume normal business hours on Tuesday, May 26th.

You can visit our website at CPS Insurance Services for our electronic application platforms, application paperwork, policy service forms, quoting software, and product information.

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No Adverse Underwriting For Family History Of Cancer

Family history of cancer can have an adverse impact on underwriting decisions despite a client’s own personal history of excellent health.

While most carriers limit eligible rate classes for this particular family history, there are still a couple of A+ carriers that do not underwrite family cancer histories at all.

This means a client with a family history of cancer can still qualify for all of the Preferred Rate Classes, including Best Class.
 
In addition, there are other carriers who disregard family history of opposite-gender cancers, such as, a male applicant whose mother died from uterine cancer or a female applicant whose father died from prostate cancer.
 
Let our Underwriting Team help you get the best offers for your clients with family history of cancer! Call us today.
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The A-B-C’s Of The Cash Benefit

Everyone knows what cash can do. Use this simple concept to demonstrate the value of purchasing a Long-Term Care policy that includes a built-in cash benefit.
 
Take out a piece of paper and write on it vertically: A, B, C.
 
A is for Assets
 
When the need for Long-Term Care first arises, many people worry they may not have assets available to pay for care they need. This is especially true for people who may have to liquidate assets like stocks, CDs or even property to pay for their care.
 
B is for Burden
 
Families typically step in to help a loved one who needs Long-Term Care. But that may be difficult for adult children who have their own family and career responsibilities. If your clients are like most people, the last thing they want to do is to become a burden to their family.
 
C is for Choices
 
A Long-Term Care Insurance policy that offers a cash benefit can help someone receive care in the comfort of their own home.
 
The cash can be used however its needed most. Whether it’s to pay for an airline ticket or a tank of gas so a child can help out or for housekeeping or meal delivery services.
 
With one of our strategic carrier providers, the cash is available to you on day one. That means when you become eligible for benefits under your policy, there’s no waiting period to qualify for cash. This is something you won’t find from other insurance companies.
 
In addition, should your client need a higher level of care someday, they always have the choice to switch from the cash benefit to a traditional reimbursement benefit, which reimburses for the actual Long-Term Care services expenses incurred.
 
For more information about this sales idea, contact your LTC Specialists today.
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Why Disability Income?

As discretionary income tightens in most households across the country, many Americans have put the purchase of retirement and insurance vehicles on the back burner, leaving themselves open to risk of severe loss and no way to indemnify.

While most would consider their greatest asset to be a house or a car, in reality a human’s most valuable asset is their ability to earn an income.

Without cash inflow, no insurance, investment, or savings product can be purchased and utilized. Disability Income is a commonly overlooked portion of the planning process yet can be the most important piece of the puzzle.
 
Common misconceptions about disabilities.
 
The main reason Disability Income is usually overlooked by Financial Professionals and their clients is the misconception of what causes a disability.
 
A recent consumer study released by the not-for-profit Council for Disability Awareness (CDA) reported that 71% of respondents said a disability is most likely caused by a serious accident.
 
In reality, insurance statistics show that only 9% of long-term disability claims result from serious accidents. The remaining 91% of income-interrupting disabilities come from common ailments like back and joint pain, chronic diseases, cancers, depression and pregnancy.
 
If your client becomes ill with any of the conditions or disabilities listed above and are unable to work for a period of time, will they have sufficient funds available to continue paying for their numerous financial obligations?
 
We can help.
 
We understand the challenges your clients may be faced with during periods of disability.
 
Our strong relationships with top Disability Providers allow us to help you find the best fit for your client regardless of their occupation.
 
Products range from simplified issue to fully underwritten with the goal of getting your client coverage as quickly as possible. Nearly all respondents in the CDA study rated their ability to earn an income as more valuable than any other resource in maintaining financial security. However, only 37% said they have thought about taking steps to protect their income. Don’t let your client fall into the remaining 63%, the need is real.
 
Contact your dedicated Disability Sales Specialist to learn more about how we can help your clients protect their most valuable asset.
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10% Guaranteed Cap Rate? See How It Works 👀

Learn more about the 10% 7 Year Guaranteed Cap Rate* with the S&P 500® 1 Year Point-to-Point Index Interest Option.**

Thursday, May 28th – 10.00 AM to 10.30 AM PST

REGISTER NOW

Get Details on AccumRev FIA:

  • Industry leading Guaranteed Cap Rate Options.** Provide confidence from the start with cap rates locked in at issue, delivering consistency throughout the guarantee period.
  • Flexible Lock-In Options.*** Lock in gains manually or set automatic upper and lower thresholds to capture opportunities as they happen.
  • Free Partial Surrenders.**** Clients can access up to 10% of their initial premium annually, even in the first policy year.

VIEW PRODUCT INFO

Questions? Contact the CPS Annuities Team at (949) 863-0700 Option 2.

*Rates are effective as of April 13, 2026 and subject to change any time prior to Contract Issue.

**On the 1 Year Point-to-Point with 7 Year Guaranteed Cap Rate strategy options, the Cap Rate is guaranteed to stay fixed for each 1 year crediting period during the 7 year guarantee period. After the 7 year guarantee period, the Cap Rate is no longer guaranteed and may change for future crediting periods. Reallocation in or out of these options are allowed solely at the end of the initial 7 year guarantee period or any subsequent guarantee periods, with no transfers or reallocations in or out allowed during each guarantee period. 1 Year Point-to-Point with 7 Year Guaranteed Cap Rate is the marketing name for the Point-to-Point Cap Index Strategy Endorsement with 7 Year Initial Crediting Factor Guarantee Period. Please contact Revol One Financial or visit RevolOneFinancial.com for the most up to date terms, conditions and rates.

***Subject to the terms and conditions of the Index Lock Rider. The Index Lock feature is not available for funds allocated to Fixed, Cap Rate, or Guaranteed Cap Rate Index Strategy Options.
 
****Each year, the amount that may be withdrawn as a free partial surrender without incurring a Surrender Charge or Market Value Adjustment (MVA) is the greater of the Free Partial Surrender amount or the Required Minimum Distribution applicable to the annuity.

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Kids Who Won’t Mind Their Business!

When eating an apple, the only thing worse than finding a worm… is finding half of a worm!
 
For a business-owning parent, the only thing worse than having no kids interested in the succession of the company is when only half the kids are interested in carrying on and inheriting the family store.
 
Consider several scenarios you should address with clients before a life change forces decisions without the time or necessary pre-understandings for proper resolution:
  • If the kids are all uninterested – Begin discussions of the best way to transition ownership to outside the family.A keyperson buy-out arrangement funded with life insurance on the parent is a common arrangement.
  • If only some of the kids are involved and interested – The goal here is estate equalization.To prevent involvement of non-participating siblings, life insurance is often purchased on the parents to provide funds for the bequests to those who won’t inherit any of the family business.
  • A surviving spouse – A non-participating husband or wife left behind that still depends on equity distributions must not be overlooked.Life insurance can be purchased on the parent operating the business that allows children to purchase the business from the surviving spouse.
  • Non-family owners in the mix – A parent who is not a sole owner may want his or her share to go to participating children first.This requires a two-tiered buy-sell agreement giving the children a right-of-first-refusal to purchase or inherit a parent’s interest before non-family owners have a right to purchase.
An attorney will be needed to advise and properly draft the legal documentation. But you can make clients aware of potential problems and initiate serious thinking toward steps to plan properly.
 
Any frustrated homemaker will tell you, “Cleaning your house while your kids are still growing up is like shoveling the sidewalk before it stops snowing.” And so, it might seem to attempt succession planning when everyone is fine and business is going-and-blowing, but it eliminates heavy lifting down the road.
 
For help in getting family business owners to start shoveling the walk now, we will review existing documents and get on the phone with you, your clients, and their advisors to help get discussions started. Contact Tom Virkler, JD – Director of Advanced Markets, at 706-614-3796 or tom@cpsadvancedmarkets.com.
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Is It Time To Upgrade Your Client’s Life Policy?

“Old Insurance” Vs. “New Insurance” – Which Do Your Clients Own?
 
While the death benefit is quite often the most important feature of life insurance, there are many products available that provide additional features and benefits.
 
The term “old insurance” applies to policies that don’t have much additional value beyond the death benefit, while “new insurance” would refer to life insurance where clients do not need to die in order to receive a benefit.
 
We advocate regular reviews of your clients’ insurance policies, to ensure they have the most appropriate and effective product solutions to meet their ever-changing needs.

A policy review may uncover that the existing amount of coverage is no longer reflective of their true need and/or that there’s opportunity to enhance their coverage via the inclusion of living benefits.

Take for example the following:
 
  • Long-Term Care, Chronic Illness and Critical Illness Riders are just a few examples of “new insurance” benefits not commonly available at the turn of the century.
  • The evolution of Index UL can provide your clients with tax-favored accumulation and tax-free income – which can serve as an alternative solution to the Roth IRA if they are restricted by contribution limits or earn too much income, making them ineligible for the Roth IRA altogether.
  • For younger clients concerned about retirement income, cash value life insurance makes for a great addition to their investment portfolio by providing a diversified source of accumulation.
Most clients only know about “old insurance,” and would likely consider a replacement if they were aware of the enhanced benefits available through “new insurance” products.
 
Don’t let your clients hear this story from another agent or advisor. We can provide you with turn-key policy review materials, and will help you to create a list of key talking points you can use to initiate discussions with your clients about their existing policies.
 
Contact your Life Sales Rep today for more information.
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Underwriting Strengths Help Shape Great Offers

The underwriting strengths of a carrier can help you shape up for spring and beyond. Here are some examples to help with the heavy lifting:

Tobacco and Marijuana Underwriting Strengths
  • Occasional cigar users (two per month or less) can qualify for Preferred Plus, Preferred & Standard Plus non-tobacco rates if there is a negative urinalysis test
  • Clients who occasionally use marijuana may qualify for Preferred or Standard Plus non-tobacco rates
Family History Underwriting Strengths
  • Family history qualifications do not apply if the proposed insured is 60 or older for Preferred Plus, Preferred & Standard Plus classes
  • Family history qualifications apply only to deaths rather than disease
  • Family history qualifications do not apply to gender-specific cancers for opposite sex persons
  • Family history of deaths due to diabetes can qualify for Preferred Plus, Preferred and Standard Plus classes
Underwriting Strengths for Common Health Impairments and Non-Medical Risks
  • Mild Asthma clients may be eligible for Preferred
  • Mild Sleep Apnea may be eligible for Preferred with verified C-PAP usage
  • Treatment for cholesterol or hypertension does not exclude a proposed insured from any Preferred classes
  • Maximum cholesterol levels for Preferred classes is 300 with favorable ratios; 5.0 or less for Preferred Plus, 6.0 or less for Preferred, 7.0 or less for Standard Plus
  • Commercial pilots for regularly scheduled passenger airlines can qualify for all Preferred classes
  • Certain private pilots with IFR/ATP rating, flying between 50-250 hours annually and 1000 or more total hours of piloting experience may qualify for Preferred and Standard Plus classes
  • Preferred classes may be available for occasional scuba diving if proposed insured is certified and dives less than 100 feet
Call our Life Underwriting Department today – we can help you shape great offers and get more business on the books!
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Why Family Should Not Be A Long-Term Care Plan

One reason why you need to bring up the topic of Long-Term Care with your clients: family.
 
Past history has shown us that parents who do not plan adequately for their long-term care needs ultimately end up sacrificing their income, assets and financial promises that they have made to pay for their care.
 
Since we are on the topic of history, it is also proven that if a parent does not have a proper plan in place, their family becomes their long-term care plan.

Parents must consider the potential physical, emotional and financial damage that is also done to the family members who are personally involved in delivering their long-term care.

There are a myriad of issues to consider when a family gets involved in their parent’s long-term care plan. Among them:
  • Time Management
  • Geography
  • Funding
Think about how pressed for time your children already are – balancing families, careers and child activities.
 
Ponder also the challenges that could ensue from a care giving perspective geographically speaking if they do not all live in the same city. Then there are funding issues to consider as well, because someone has to pay for the care.
 
Further, multiple polls have taught us that most children do not want to take care of their parents, but when faced with these circumstances – they can and almost always do care for their parents… even if their relationship is not strong with them.
 
Long-Term Care and the challenges associated with it can often require more and more of family members’ involvement as time passes.
 
The collateral damage that can be associated with being directly involved in a family member’s long-term care plan can often involve irreversible damage to relationships within the caregivers, and there can also be profound resentment toward the folks that the care is being delivered to.
 
Keep in mind also the opportunity costs that your family could be experiencing as it relates to their career, children, church or synagogue because the time that is usually allocated to these aforementioned items has now been allocated to you.
 
There are a variety of ways available to possibly remove this potential burden from your family.
 
Talk to your LTCi Sales & Marketing Associate today to learn more.

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