Out With The Old: Why It’s Never Been Easier To Upgrade Underperforming Annuities
Many annuities sold in 2020 and 2021 were written during one of the lowest interest rate environments in modern history. At the time, those products may have offered the best available guarantees — but a lot has changed since then.
Today, we’re in a drastically different rate environment, with interest rates near 18-year highs.
That shift has created a rare opportunity for advisors and their clients:
The ability to replace underperforming in-force annuities with newer contracts offering significantly better guarantees and growth potential.
Even more compelling is the current wave of aggressive cash value bonuses — many exceeding 20% — offered by top-tier carriers. These bonuses don’t just improve the value of the contract on day one—they also offer a powerful solution to one of the biggest barriers to replacement: surrender charges.
Here’s how it works:
If a client has a contract that’s still in its surrender period, a high-value bonus can offset those charges, and in some cases even immediately increase the overall account value. This gives both the client and advisor the flexibility to reposition assets without waiting out a full surrender schedule — and the opportunity to secure stronger long-term accumulation potential starting today.
For clients in older contracts with lower caps, weak fixed rates, or limited index options, this is a chance to upgrade their annuity without penalty — and position them for greater success in retirement.
Send our Annuity Team any current annuity statements for a no-obligation review, or give us a call to discuss how today’s top bonus products can help you unlock more value for your clients.