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Top 5 Reasons To Market Disability Income Insurance

Disability Income Insurance (DI) is one of the most overlooked yet essential products in financial planning. It safeguards your clients’ income—the foundation of their financial security—while helping you expand your portfolio and stand out in a competitive market.

If you’re not offering DI, you’re missing a powerful opportunity to meet client needs and grow your business.

Here are the top 5 reasons to market Disability Income Insurance:
  1. Meets essential client needs. Disability Income Insurance (DI) protects clients’ income, addressing a risk more likely to disrupt finances than death. DI ensures financial stability if clients cannot work due to illness or injury, covering critical expenses and maintaining their lifestyle.
  2. Enhances your portfolio and sales. DI compliments life and health insurance, enabling cross-selling and creating comprehensive financial plans. Clients with multiple products are more loyal, increasing retention and satisfaction.
  3. Offers strong commission potential. DI policies provide competitive first-year commissions and ongoing residual income. Many carriers offer bonuses and incentives, making DI a valuable addition to your sales strategy.
  4. Differentiates you in the market. Few agents offer DI, so including it sets you apart and demonstrates a commitment to clients’ overall financial health. This specialization builds credibility and trust.
  5. Supports clients during difficult times. DI serves as a financial safety net during disability, fostering long-term relationships and increasing referrals. Clients value advisors who prioritize their complete financial security.
Ready to differentiate your practice and boost your revenue?

Start offering Disability Income Insurance today and position yourself as the advisor who truly protects clients’ financial futures. Contact us now to learn how to integrate DI into your sales strategy.

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3 Things Employees Don’t Know About Their Disability Benefits

Protecting one’s ability to earn an income remains among the most important financial planning goals for many individuals.

Without income, many financial strategies can simply derail.

Yet, many employees with employer paid LTD plans could be under-insured in the event they became too sick or injured to work.
 
A new study released by The American College, Employer Perspectives on Disability Benefits, conducted by the Boston Research Group, shows:
 
  • Most group Disability Income benefits are taxable. Employees may receive a benefit that is only half their paycheck amount.
  • Few group Disability plans protect variable compensation. For employees who depend upon overtime pay, commissions and bonuses, the post–disability reality could mean not having enough income to meet their expenses.
  • High earners are maxed out. The maximum benefit amount in group plans limit benefits for highly compensated Executives and Business Owners.
For more information or sales ideas about Disability Income Insurance, contact your Disability Income Insurance Manager today.
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Increase Your Sales With This Fast Track Sales Tip

It’s common for advisors to jump to the solution before making sure their clients comprehend what is at stake should they get sick or hurt and not be able to work and provide an income.

The first step, and the most important, is conveying the necessity for income protection to your clients.

Start by finding out what’s paramount to them. The things your clients value the most require the most protection: Family, Home, Financial Plans, Secure Futures – help clients identify what they can lose should something happen to their ability to earn an income, and acknowledge that it’s a problem needing attention.
 
Financial Security: If the paychecks stop, how will they pay their monthly bills?
 
Few middle income families have enough savings to make ends meet if they should lose their income for more than a few weeks. When the paychecks cease, monthly bills will begin to deplete savings – setting back plans or priorities, perhaps even for years. For these clients, the definition of income protection is about knowing they can meet their financial obligations and protect their future plans.
 
Supporting the Family: What changes will they face?
 
On top of losing a paycheck, a disabling illness or injury can mean changes for the whole family. Plans are put on hold, routines are changed, family members must pitch in more – and the calendar fills with doctor’s appointments, which leads to more medical bills, and the urgent question becomes, “When will things get back to normal?” It’s important for them to know there’s a way they can still support their families and keep life as normal as possible if they become unable to work.
 
Focus on Recovery: How will they recover if the stress of finances is haunting them?
 
The last thing someone needs when they’ve experienced a disabling illness or injury is the stress of worrying about bills and other financial obligations while they recover. It’s difficult enough to be facing an uncertain future without the constant worry of financial set-backs – it’s important to know they’ll have a plan in place and monthly Disability Insurance benefits which will help keep things on track, so they can focus on getting well.
 
Contact your Disability Income Sales Rep for guidance – we’ll help you identify the best solution for each of your clients’ needs.
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Disability Buy-Sell Planning With A New Twist

We’ve seen how some traditional funding ideas for Buy-Sell Agreements have not met a client’s need as effectively as they should. Below is a unique way to look at Disability Buy-Sell Funding that may put your client in the best possible position.

Case Design:
  • 40-year-old Attorney, 25% Partner in a law firm worth $4 million
  • Current Annual Income $200,000
‘Traditional’ Funding Buy/Sell Agreement:
  • $1 million Term Life Insurance Policy in the event of premature death
  • $1 million Disability Buyout (DBO) Policy with 365-day Elimination Period (EP) & Lump Sum Benefit = $3,780 Annual Premium
‘Unique’ Funding Buy/Sell Agreement:
  • $1 million Disability Buyout (DBO) policy with a 730-day EP & Lump Sum Benefit = $2,880 Annual Premium
  • $900 annual Savings from ‘Traditional’
NOW ADD
  • $11,230 Monthly Benefit Individual DI policy with 90-day EP and 2-year benefit
  • $752 Annual Premium
  • $148 Total Annual Savings from ‘Traditional’

If the partner gets sick or hurt and cannot work, the Individual Disability Insurance (DI) policy will pay 67.3% of his income (tax free) for up to 2 years.

If the partner recovers from his illness or injury before the 2-year benefit runs out, he will not need to sell his shares of the practice, and he can return to work. Once he gets back to work full-time for 6 months, his Individual DI policy with 2-year benefit is reset and has a full 2-year benefit again.

The new plan design gives the partner more time to recover from the illness or injury – without having to worry about the company Buy-Sell Agreement forcing the firm to buy him out when he has recovery in sight.

If he does not recover after 2 years, the Individual DI policy benefit stops and the DBO policy will pay the partnership $1 million, tax-free, to help buy out his share of the business at current market value.

Contact your DI Specialist for more information about this strategy.

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Income Protection: The Missing Piece In Financial Wellness

We routinely insure our phones, cars, appliances—even our golf clubs—often without a second thought. But what about the one asset that makes all those purchases possible? Your income.

Income Protection is not just another insurance product—it’s the foundation of a resilient financial plan. Yet, it’s often overlooked by both advisors and clients.

The consequences of a long-term disability can be devastating, not just financially but emotionally. That’s why it’s time to shift the conversation.

Why Income Protection Deserves a Seat at the Table

Many advisors focus narrowly on life or health insurance, unintentionally leaving clients exposed to income loss due to illness or injury. By introducing disability income protection into your client conversations, you’re not just expanding your product mix—you’re offering a lifeline.

Income Protection helps clients maintain their lifestyle, pay bills, and avoid dipping into savings or going into debt. It’s simple, affordable, and often requires no medical exams. And for advisors, it’s a long-term revenue stream that goes far beyond first-year commissions.

Start the Conversation

Clients may not know they can purchase individual Income Protection plans outside of employer-sponsored options. That’s where you come in. Use these questions to spark meaningful dialogue:

  • “If you couldn’t work for an extended period, how would you pay your bills?”
  • “Do you have enough savings to cover your expenses during recovery?”
  • “What’s your plan if your paycheck stops?”

These aren’t scare tactics—they’re reality checks. Most Americans don’t have enough savings to weather a prolonged income disruption. Framing the conversation around financial stability—not disability—makes the message more relatable and actionable.

Your Book of Business Is a Goldmine

Review your client list. Are you offering Income Protection to every household and business owner? If not, you’re missing an opportunity to deepen relationships and boost profitability. Income Protection isn’t just for high earners—it’s for anyone who relies on a paycheck.

Let’s Make It Easy

Need help crafting your message? Want customizable marketing materials? Reach out to your Disability Insurance Support Team. We’re here to help you educate, engage, and empower your clients.

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3 Ways To Get Your Clients Medical Bills Covered

Injuries and illness happen, and even when your clients have medical insurance, out-of-pocket medical bills can pile up, putting a strain on their financial security.

Clients may budget to meet their annual deductible in their medical insurance plan, but many are not prepared to handle the additional medical bills that can go beyond their deductible.

3 Solutions to Get Your Clients Medical Bills Covered
Clients considering an Income Protection policy now have the option to add additional protection in the form of a Long-Term Care, Critical Illness and/or Accident Medical Expense Benefit Rider which can provide additional protection to cover medical expenses for minimal or no cost at all.
 
  1. The Activities of Daily Living (ADL) Rider or Catastrophic Benefit Rider pays an additional monthly benefit in addition to the scheduled monthly benefit if your client is unable to perform 2 or more Activities of Daily Living (ADLs) without stand-by assistance or if cognitively impaired.
  2. The Supplemental Health Benefit Rider is similar in many ways to a traditional Critical Illness policy. This rider will pay a lump sum benefit equal to 6 times the monthly benefit if the insured has a stroke, diagnosed with cancer, or has coronary bypass graft surgery.
  3. Accident Indemnity Rider. When an accident occurs on or off the job, 24/7. The Accident Indemnity Rider pays fixed dollar amounts for emergency care, ambulance, diagnostic exams, surgery, and follow up Doctor’s visits. This rider pays even if there is no diagnosis of disability due to the injury. Coverage can include the insured’s spouse and children.
4 Ways to Present to Your Clients
  1. We offer customizable flyers, pre-approach letters, and client approved handouts – available to you, to provide your clients or prospects to generate interest.
  2. Prior to your appointments, consider sending your clients some educational pieces related to Income Protection and how the Additional Medical Expense protection works.
  3. At your appointment, first determine the Disability Insurance (DI) policy type and monthly benefit needed to meet your clients’ needs. When appropriate point out the features and the affordability of the added protection can be and the benefits it can provide.
  4. The riders are very affordable and can turn a basic disability policy into a comprehensive plan for little or no additional premium. Some riders will automatically pay a lump sum benefit and others will reimburse your client for medical expenses. There are some limitations and the riders are not approved in all states.
Please contact us for more specifics on how these benefits can enhance a product offering.
 
Not available in all states.
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New DI Benefits for Physicians and Dentists

Business Overhead Expense (BOE) Disability Insurance is a cornerstone of a well-managed corporate financial plan. The coverage financially indemnifies the regular monthly overhead of a company in case of the partial or total disablement of the business owner.

BOE coverage allows a business to stay afloat while the owner is on the mend with the goal of getting him/her back to work.

Most plans provide 12 to 24 months of benefit after a short elimination period which can be the saving grace of business owners whose firms employ fewer than 50 employees. BOE plans are important insurances for small to medium business owners along most industry lines. However, there is a concentration of this type of coverage among medical and dental practices in the United States.
 
Physicians and Dentists find BOE coverage imperative due to the operational nature of their firms which have disproportionately-high monthly overhead expenses. Their overhead includes expensive equipment loans and professional staffing costs that most small businesses don’t usually encounter.
 
A common shortcoming of most BOE disability plans is that coverage excludes the salary of any employee with the same profession as the insured person. For physician and dental practices, this means that salaries of any other doctor or dentist on the owner’s payroll will not be covered even if the medical or dental professional is an employee.
 
We can provide a brilliant solution that will change the coverage scope of most physician/dentist BOE policies.
 
Now available is a Salary Replacement Benefit Rider which, in addition to the monthly overhead benefit, pays the monthly salary of the business owner’s replacement while the owner is disabled. The rider is an incredible benefit for your physician and dentist clientele as it allows all expenses to be covered as the business runs normally under the watchful eye of the replacement before the owner is able to return to work.
 
Hopefully you recognize how amazing this scenario is. The BOE policy, with the Salary Replacement Benefit Rider, covers the overhead as well as the salary of a replacement professional, allowing the business to run without the overhead costs. This translates into extra income for your client while he/she is disabled. Technically, if your client has personal DI in place in addition to the BOE plan, he/she could earn more while disabled than while at work!
 
Please contact your Disability Income Specialist to learn more bout the extra benefits of our Business Overhead Expense Insurance.
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Insurance Solutions For The Cannabis Industry: A Game-Changer For Agents

The cannabis industry is thriving — but when it comes to insurance, many carriers are still stuck at a red light. Federal restrictions have kept most life insurance companies from offering coverage to cannabis-related businesses.

Even forward-thinking markets like Lloyd’s have opted out, leaving dispensaries, cultivators, manufacturers, and testing labs without essential protection.

That’s where you come in.

We have teamed up with a Specialty Marketer to deliver exclusive, federally compliant insurance solutions tailored specifically for clients in the cannabis space. For agents, this opens the door to a high-growth market with minimal competition.

What’s Now Available:
  • Key Person Life Insurance
  • Key Person Disability Insurance
  • Buy/Sell Agreement Coverage
  • Business Loan Indemnification

All policies are simplified issue — no medical exams, bloodwork, or urinalysis required. That means faster underwriting, quicker approvals, and smoother closes for clients working under tight investment or lending timelines.

Bonus Advantage: Credit Card Payments

Cannabis businesses often face hurdles with traditional banking. Here’s a game-changer: premiums can be paid by credit card — a major win for clients navigating financial restrictions.

Why This Matters

This program gives you a competitive edge in a booming industry with limited insurance options. If you have clients in — or connected to — the cannabis space, now’s the time to offer real protection while growing your own book of business.

Ready to get started? Contact your DI Representative today and learn how to write smarter policies for this under-served, high-potential niche.

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Target The Easy DI Sale

We often hear advisors mention they don’t offer Individual Disability Insurance policies because their client base already has protection through an employer plan. While many advisors may choose to move on to another aspect of the client’s financial picture, it’s the experienced advisor that sees the true opportunity.

We’ve always found it easiest to present to clients who already own a DI policy. If the client is covered by a plan at work, they already know the importance of having a plan designed to protect their paycheck.

They recognize the value of the added benefit provided by their employer, but typically aren’t aware of the short comings of a group plan such as direct-integration, taxable benefits, and lack of portability. However, the existing employer plan serves as an excellent starting point to introduce the subject of proper income protection.
 
For those clients with existing coverage, commend them for having an existing plan in place. Then offer to review the plan to determine if it’s providing the necessary coverage it’s designed to provide by asking for a declaration page of their existing policy. With the policy declaration page and some basic client information, we can conduct a complete policy review showing the client’s current protection along with any recommended changes.
 
EXAMPLE:
 
Client: Male, 40
Occupation: Executive
Income: 100k with 25k in bonus
Current Coverage: 60% of Salary with a 10k Cap
 
Current Coverage: $5,000 per month (taxable)
Additional Coverage Available: $3,300 per month (non-taxable)
Underwriting: Just completed Application Part A and B. No Exam, Labs, or Tax Returns needed
 
If you want to target an easy Disability Insurance (DI) sale – the DI review is the easiest way to immediately increase your disability sales – work with your existing book of business to provide proper income protection. To learn how to best incorporate this strategy into your sales activity, contact your DI Sales Rep today.
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The Art Of Selling DI

Selling an Income Protection Insurance policy can be challenging, especially when your clients become overwhelmed with the terminology and options available.
 
Often times your prospects don’t know the criteria for the policy that suits their needs. It is your job to help them find the best fit while making the purchasing process as comfortable as possible.
 
Many producers feel it is necessary to discuss the intricate and sometimes confusing details of the Disability Insurance policy’s terms with their prospective clients before addressing the main requirements, causing them to lose the sale.

It is important to help prospects identify their most important criteria and simplify the purchasing process for them. Remind them to look at the big picture.

How can you help simplify this process?
Start by asking some of the following questions:
 
  • How much monthly income would you need to meet your financial obligations if you got sick or hurt and could not work?
  • Will you need to increase the policy’s monthly benefits in the future?
  • What is your budget for your Income Protection Plan?
  • Would you work in a different occupation if you were unable to do your occupation? Or would you wait to get well enough to get back to your job? (even Part-Time)
  • Do you have any medical conditions that might preclude you from purchasing Disability Insurance at this time?
Remember to listen carefully as it is your job to make the decision process simple and manageable for your clients.
 
If you would like to learn more about Disability Income or need prospecting tips contact your Disability Income Specialist today.

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