
CPS Texas Advanced Markets


“If It Isn’t Written Down, It Didn’t Happen” – Wills, Powers-of-Attorney & Health Proxies
Regarding your client’s planning intentions and goals; all 50 states have legislation in effect that effectively says, “If they aren’t written down, then they didn’t happen!”
Who needs Estate Planning?

Incompetency Planning
There is a tendency in the planning process to focus on the matters of final arrangements, like wills and life insurance, and not give proper attention to the possibility of incapacity prior to death.
Different Types of Incapacity
Financial Concerns
Medical Concerns
- Direct who will make health care decisions when needed for the principal.
- Indicate who will make any life-sustaining or life-ending decisions necessary.
- Grant HIPAA authorization for decision-makers to receive all medical information necessary without the consent of the principal.
Whom Do You Trust?
- Their geographic location – Will they be on-site when needed?
- The intensity of their lifestyle – Will they have time to attend to their responsibilities?
- Experience – Do they have the background and skills to handle the affairs they will oversee?

A Transfer-For-Value Will Only De-Value
The transfer of valuable assets must be done with care. And so it is with life insurance handed down or handed off through a change of ownership.
In A Nutshell
Collateral Assignments
Beneficiary Changes
Contact Us

How Big, How Beautiful Of A Tax Bill?
We use the idiom “straws in the wind” when some small indicator or event might serve as a portent that something more significant may be in store down the road.
Of course, there are never any guarantees, and soothsaying as to final outcomes from meagre beginnings may prove totally off-base as to the ultimate meaning of early signs.
Because the process for passing a tax bill is so arduous, all the uncertainties apply to the straw thrown into the current political whirlwind around Washington, D.C., last week when House Republicans offered their proposal for what is officially titled The One, Big, Beautiful Bill.
Of immediate concern here is only that small part of its 389 pages that would make permanent the current high federal gift and estate tax lifetime exemption starting at $15,000,000 per taxpayer in 2026, then indexing it for inflation each year thereafter – rather than reducing it by 50% on January 1, under the law’s current sunset provision.
Better than a sharp stick in the eye and the longest journey must begin with one step – but that journey is long. The final form must pass the House, then go to the Senate who will propose its own version followed by passage of a final agreed upon bill – with all the cutting, pasting, and compromising along the way.
But high-net-worth clients must be reminded in the small amount of time remaining, that the legislative uncertainty doesn’t matter for planning purposes if they follow this course that offers the best of either outcome:
- Establish a third-party recipient (usually a common irrevocable grantor trust).
- Loan property equal to one or both (if married) of the high exemption amounts to the trust.
- Then decide later, depending on the final tax bill, whether to call the loan and get the property back (if the high exemptions remain in place), or forgive the loan converting the transfer into an untaxed gift (if the sunset will occur).
- If converted to a gift, proper planning can allow for ongoing maximum control over the property and even (if married) to access to the transferred property.
We can help with preliminary explanation and consideration of the planning issues that will be raised by legal and tax advisors. The best conversation starter with a client is to request an estate tax estimate based on their net worth, the state of legal residence, marital status, and an anticipated rate of net worth growth. With that information we can generate the easy-to-understand calculations for presentation in just 24 hours (well, maybe 36!).
Give Tom Virkler a call at 706-614-3796 or tom@cpsadvancedmarkets.com.
For What It’s Worth: Having straws in the wind should not be confused with being three sheets to the wind, a saying used to describe someone who is extremely drunk, comparing their situation to a ship in a storm whose lines have broken on three of its sails resulting in the loss of control and the headway of the vessel – although one has been known to cause the other.

Clean Up Your Beneficiary Mess
Terms today like youth culture, bantered about endlessly, reflect a contemporary understanding of culture as nothing more than an inventory of current tastes, preferences and distractions, usually defined and pursued by those who aren’t paying the bills.
The Beneficiary Designation
The good news is that there is an uncomplicated solution.

How To Successfully Use RMDs In Life Sales Copy
In these situations it is important to know the carriers who are sympathetic to and will underwrite reasonable amounts of coverage if other facts about the case are in order.
Consider This:

Insurability – The Most Important Retirement Asset?
Through the middle half of the 20th century, Luce founded and successfully grew a family of magazines whose content was a major factor in shaping the thought and activity of American society.
Consider this:

A Trifecta Of Sales Ideas
Back in the days before campaigning for public office became an ongoing, year-round activity, President Truman (or somebody like that) said, “Nobody pays any attention to the presidential election until the World Series is over!”
Even now, in much different times, the wisdom of the observation is not lost. Priorities divert our attention to the more pressing matters, leaving others to another day.
And as advisors working within a client’s calendar year, we know there is more success focusing a client’s attention on planning to save future taxes only after the concern for paying immediate taxes is out of the way, i.e., after April 15.
So, for the remains of 2025 consider a trifecta of marketing initiatives that are sure to address at least one need for every client:
High-net-worth taxpayers – Wealthy clients have until January 1, to take advantage of an immediate estate tax savings of almost $3,000,000, or almost $7,000,000 over the next 20 years. But they must act before the tax law reduces the Federal gift and estate tax lifetime exemption by 50% at the end of the year.
Business owners – The recent Supreme Court case of Connelly v. United States could significantly increase the estate tax of business owners with an improperly structured buy-sell agreement. But in any case, the agreement they have probably hasn’t been reviewed recently. Or worse, they’ve done no buy-sell planning and your inquiry concerning Connelly might just get that process started. Connelly can be a door-opener to business transition planning.
Providers with dependents – Most clients are not sufficiently insuring their most important asset: their ability to convert their labor into wealth. Many don’t stop to think that their premature death would deny dependents their annual wage each year for what would have been every remaining working year. Often any coverage clients do have in force only represents a fraction of that loss.
If you are a bit rusty on the concepts and the details behind any or all of these marketing opportunities, have no fear! Available upon request are, 1) a concise cheat sheet covering the ins-and-outs of each planning initiative, 2) an on-demand presentation to you, as well as your clients and their advisors, on these subjects by either conference or Zoom call, and 3) an array of tailored marketing materials and services to help initiate and move forward each case.
Make your requests to Tom Virkler at either 706-614-3796 or tom@cpsadvancedmarkets.com to help assure a more profitable remaining 7-1/2 months of 2025.
For What It’s Worth: So, how much attention does baseball still draw since the days of Harry Truman (or somebody like that). In 2023 the Pew Research Center asked 12,000 U.S. adults, “If you had to choose one sport as being ‘America’s sport,’ even if you don’t personally follow it, which sport would it be?” Baseball scored a solid ground-rule double with 27% tipping their ball-caps to the National Pastime. But nothing came close to football, which received 53% of the nods among those surveyed.
