We routinely insure our phones, cars, appliances—even our golf clubs—often without a second thought. But what about the one asset that makes all those purchases possible? Your income.
Income Protection is not just another insurance product—it’s the foundation of a resilient financial plan. Yet, it’s often overlooked by both advisors and clients.
The consequences of a long-term disability can be devastating, not just financially but emotionally. That’s why it’s time to shift the conversation.
Why Income Protection Deserves a Seat at the Table
Many advisors focus narrowly on life or health insurance, unintentionally leaving clients exposed to income loss due to illness or injury. By introducing disability income protection into your client conversations, you’re not just expanding your product mix—you’re offering a lifeline.
Income Protection helps clients maintain their lifestyle, pay bills, and avoid dipping into savings or going into debt. It’s simple, affordable, and often requires no medical exams. And for advisors, it’s a long-term revenue stream that goes far beyond first-year commissions.
Start the Conversation
Clients may not know they can purchase individual Income Protection plans outside of employer-sponsored options. That’s where you come in. Use these questions to spark meaningful dialogue:
- “If you couldn’t work for an extended period, how would you pay your bills?”
- “Do you have enough savings to cover your expenses during recovery?”
- “What’s your plan if your paycheck stops?”
These aren’t scare tactics—they’re reality checks. Most Americans don’t have enough savings to weather a prolonged income disruption. Framing the conversation around financial stability—not disability—makes the message more relatable and actionable.
Your Book of Business Is a Goldmine
Review your client list. Are you offering Income Protection to every household and business owner? If not, you’re missing an opportunity to deepen relationships and boost profitability. Income Protection isn’t just for high earners—it’s for anyone who relies on a paycheck.
Let’s Make It Easy
Need help crafting your message? Want customizable marketing materials? Reach out to your Disability Insurance Support Team. We’re here to help you educate, engage, and empower your clients.