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Honoring The Last Wish: The Realities Of LTCi

“What’s your plan?”
 
That’s the question we encourage agents to ask their clients – because when there isn’t one, the consequences can be heartbreaking.
 
The New York Times article referenced below addresses the realities of what can happen when there is not a plan in place – through the tragic struggles involved in trying to honor a man’s wish to die at home.
 
It documents the various requirements of the healthcare system, including Medicare and Medicaid, that can make it nearly impossible to get in-home care.

When you read the story of Joseph Andrey, think about the impact you can have on someone’s dignity of life.

You have the opportunity to make sure this does not happen to any of your clients.
 
Access the New York Times Article: “Fighting To Honor a Father’s Last Wish: To Die at Home” here.
 
A comprehensive long-term care insurance policy will cover home care, adult day care, hospice, as well as, assisted living and nursing home. It also provides the insured with the dignity and independence to choose where they get their care.
 
Please contact your LTC Specialist to discuss how we can help you make a difference in your client’s lives – to design a plan that is both affordable and the best solution for your clients’ needs.
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A Breakthrough In LTC Planning: Nationwide’s CareMatters® Annuity

Nationwide’s new CareMatters® Annuity is one of the most significant LTC innovations we’ve seen in recent years. It blends a guaranteed fixed annuity chassis with a cash indemnity LTC benefit and a streamlined underwriting process that opens the door for clients who have struggled to get coverage elsewhere, all while retaining the same value proposition clients and advisors have come to expect in the Hybrid LTC space.

A recently placed case perfectly illustrates the value.

Case Snapshot: Declined Everywhere Else — Approved Here

A 64-year-old male client with notable medical issues had been declined by all traditional and asset-based LTC carriers and we expected another decline with Nationwide.

Instead, Nationwide approved him at Preferred—and did it in just 3 days, with no phone interview and no medical records.

Guaranteed Benefits Generated from $140,000 Deposit

Day 1

  • Monthly Benefit of $6,000
  • Total LTC Benefit of $421,500

By Age 85 (typical claim age)

  • Monthly Tax-Free Benefit of $10,650
  • Total LTC Benefit of $767,000
  • Backup Death Benefit of $255,600 for those never needing Long Term Care
Why Advisors Are Paying Attention
  • Cash Indemnity Benefits. Full monthly amount paid with no receipts—usable for family, or informal caregivers.
  • 0-Day Elimination Period. Benefits begin immediately upon qualification.
  • Guaranteed Benefits & Charges. LTC charges never increase; benefits never decrease unless withdrawals occur nor are the benefits dependent on product or index performance.
  • International Coverage. Clients can receive 100% of benefits even while living abroad.
  • Streamlined, Forgiving Underwriting. This product opens doors for clients who may have significant health concerns and would struggle to qualify for coverage with a Traditional or Hybrid Carrier.
Final Thoughts

Nationwide has created an LTC solution that is accessible, high-leverage, and remarkably easy to place. For clients with medical history challenges—or those wanting simple, flexible, guaranteed LTC benefits—the CareMatters® Annuity stands out as one of the most compelling tools available today.

If you’d like help designing a case or reviewing an underwriting scenario, we are here to support you.

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A Fresh View On The LTC Insurance Market

Learning how to adjust to the changing market is crucial to the continued success of your Long-Term Care (LTC) Insurance business.
 
Today’s market reflects an expanding, diverse clientele, so being able to respond to their unique needs and budget constraints is critical. The first step is to understand their concerns around buying coverage, including potential objections about the cost of a policy.

Adapting your approach to the new market will not only demonstrate that you are responding to changing trends, but will ultimately help to increase your LTC Insurance business.

3 important concepts to consider:
Who Should I Target?
 
The “younger” segment of the LTC Insurance market includes 45-55 year olds. And while they may understand the need for LTC Insurance, many have competing financial responsibilities, and feel they don’t have the disposable income to spend on a policy. Your challenge is to create a sense of urgency about the importance of applying when they are younger and healthy, and show them there are affordable ways to access LTC Insurance coverage.
 
How Can I Help My Clients?
 
Your clients may not know that they have a surprising amount of flexibility when designing LTC Insurance coverage. Buying a policy is not an all-or-nothing proposition. If you start with a policy design that addresses 100% of your clients’ anticipated future care needs, you can offer alternate designs to help lower the premium, if necessary.
 
For example, suggest shortening the Benefit Period to 3-5 years to save money, while providing ample coverage for most care needs. Leaving off compound inflation protection can also make a big impact, potentially cutting the premium in half. With this strategy, consider other alternatives for inflation protection or a higher initial daily benefit to account for future cost of care.
 
What Can I Do To Succeed?
 
One of the characteristics of the new market is that the public is more aware of the need to plan ahead for LTC. They are open to having long-term care planning discussions, and will welcome your guidance. Take a proactive approach and make it a priority in your practice to initiate LTC planning discussions with your clients by age 50.
 
By connecting with your clients, emphasizing the value of LTC Insurance protection, and showing that coverage can be adjusted to meet their budget, you will demonstrate that you have their personal needs in mind and are on top of the latest product offerings. And, that is a recipe for success for years to come.
 
Contact your LTC Sales & Marketing Associate today for more resources and information.

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Using Caregiver Contracts To Leverage Your LTC Sales

A caregiver contract is when relatives are hired to take care of their disabled or aging family members. It is usually drafted by an attorney and specifies the caregiver’s duties and the length of contract (usually the elder’s lifetime). Caregiver payment can be made either in lump sums or installments.
 
How Does Long-Term Care Get Thrown Into The Mix?
 
Purchasing a Long-Term Care (LTC) policy is one way to pay the compensation promised in a caregiver agreement.
 
Please note: Many LTC Insurance policies do not allow a relative to be hired directly as a caregiver, it is important that the policy have a cash benefit.
 
Once an individual triggers benefits, the insurer pays out the cash benefit regardless of who the caregiver is. A full cash benefit will provide the same benefit.
 
It is important to discuss these planning options with current and prospective clients. An agent who knows about LTC planning as well as insurance may be seen as more knowledgeable about the options available.
 
To learn more about caregiver contracts and how to incorporate them into your sales, contact your LTC Specialist today.
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🌟 Discover the Future of LTC with CareScout Care Assurance

CareScout: A New Era in Long-Term Care Insurance

Wednesday, November 12th – 11.00 AM to 11.30 AM PST

REGISTER NOW

Join us for an exclusive webinar introducing the CareScout Care Assurance Solution—CareScout Insurance Company’s inaugural long-term care (LTC) insurance product designed to simplify and dignify the aging journey.

What You’ll Learn:
  • How CareScout Care Assurance combines financial protection with access to a nationwide network of vetted aging care providers
  • Flexible benefit options ranging from $50,000 to $250,000 with inflation protection
  • Digital-first experience from application to delivery
  • How this solution supports families with personalized care planning and wellness resources

🎤 Speaker: Mark Buehner, Senior External Channel Sales Manager, CareScout Insurance

Let’s simplify long-term care—together.

Questions? Contact the CPS LTC Team at (949) 863-0700 Option 3.

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Profitable Prospects Lie In Multi-Life LTCi Sales

Multi-life LTCI continues to be one of the leading sales opportunities in the long-term care insurance marketplace today. Usually the hardest part of making a sale is finding the prospect, however, a multi-life prospect might be as simple as opening your client files.

Chances are, you already have clients who could be excellent contacts to expand your LTCI worksite business.
Look for existing clients who meet one or more of the following hidden multi-life triggers:
  • Owns a business or holds a professional occupation such as an attorney, physician, CPA or consultant
  • Holds a high level position or has influence in the executive decision making process
  • Runs a successful business that’s looking to offer more benefits to its employees
  • Could benefit from the tax incentives of purchasing LTCI with company dollars
  • Owns a business with employees who could benefit from discounts and possible underwriting concessions

Keep in mind that your best prospects may be organizations that are willing to pay some or all of the premiums for five or more policies.

Gaining multiple LTCI sales from a single contact benefits you, but what about your clients?

Not only are there a variety of carve-out benefits to choose from; there are additional benefits they should be made aware of:

  • Generally not subject to ERISA
  • Employer paid premiums are often deductible as an ordinary business expense
  • May qualify for reduced underwriting and discounts
  • Unisex pricing

To learn more about the multi-life sales opportunity, please contact your LTCI Sales Rep today.

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Statistics – Can They Add Value To LTC Planning?

In the complex world of long-term care (LTC) planning, one question frequently arises: “What is the average LTC claim?”

This question, asked by financial professionals and consumers alike, reflects a common desire to quantify the need for LTC insurance and determine the appropriate benefit period.  However, the reality is far from simple.

While statistics can provide valuable insights, relying solely on averages can be misleading due to the numerous variables at play in each individual’s circumstances.

Are these statistics reliable?  How should they be interpreted?  And, most importantly, can they truly add value to the decision-making process for LTC coverage?

Click HERE for the answers to these questions and more! 

Contact your LTC Specialist for assistance with any long-term care coverage needs.

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How To Breakthrough The Couple Rejection Objection

As you’ve all experienced, the majority of your clients who are couples come together as a packaged deal. So what happens when a couple applies for a Long-Term Care Insurance (LTCi) policy and only one is approved?
 
In most cases, the spouse who received the green light may no longer want a policy with a carrier who rejected coverage for their significant other. And even worse, they may decide that they no longer need coverage at all.

The reality is – if one spouse is declined, it is even more crucial that the insurable spouse has a plan in place.

Convincing the insurable spouse to proceed with the plan.
 
Client Objection: “My spouse was declined so I do not want to take my policy.”
 
In this case, it is probable that the healthier partner will attempt to care for the other – with whatever financial, physical, emotional and mental demands that are required.
 
Your Reply: “Caring for a loved one could either be met with minimum effort or it may be very strenuous. And while personally caring for your significant other, you may have do to dip into your savings, leaving little funding left for your own care.”
 
You Ask: “Would you be ready to go it alone and take care of all those new tasks that arise in a situation like that?”
 
Once you’ve overcome the objections, we will help you make certain your clients have the right LTCi plan in place to meet their needs.
 
Contact your LTCi Sales Rep for more information.
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Long-Term Care – It’s Just A Conversation Away

Long-Term Care (LTC) is often perceived as a difficult subject to discuss, but the ultimate goal – financial security – is the same as with any other type of insurance or investment that you currently offer your clients.

Don’t let the topic of long-term care intimidate you out of a potential sale.

The next time you sit down with you clients, avoid leading with product facts and statistics.
 
Try asking the following questions to start the conversation:
  • Do you have personal experience with a family member or friend that needed long-term care?
  • How and where was the care provided?
  • How was your/their impacted physically and emotionally?
  • How was the cost of care handled?
After discussing these details, ask your clients how they would handle that type of situation:
  • Have you thought about the impact to your assets and family if you were to someday need long-term care?
  • Where would you want to receive care?
  • Could you financially absorb the cost of care?
  • What level of involvement would your family have in your care?
The goal is to help your clients see LTC Insurance as the solution for a situation that could significantly impact their loved ones and their financial future.
 
They will begin to see the valuable benefits of LTC Insurance, which creates a natural segue into a discussion on product features and details. Suddenly, the topic you were hesitant to discuss has transitioned into an LTC Insurance sale.
 
We’re here to help you design a plan that is both affordable and the best solution for your clients’ needs – contact your LTCI Sales Rep for guidance.
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How To Develop Your Own LTC Philosophy 🦉 Wednesday, October 15

What’s Your LTC Philosophy?

Wednesday, October 15th – 11.00 AM to 11.20 AM PST

REGISTER NOW

Most successful advisors have a clear philosophy on how they think about Long Term Care risk – but is that philosophy developed based on facts?

Join us for “What’s Your LTC Philosophy?” where you’ll learn:

✅ What the data says about actual LTC claims
✅ Why the most popular ‘3-year’ plan design may not be the ‘ideal’ design when it comes to Long Term Care planning
✅ How to structure a plan that appropriately addresses the real financial risk of care

By the end of this session, you will be able to confidently communicate how your clients can remove or reduce the risk of an extended health care event.

Questions? Contact the CPS LTC Team at (949) 863-0700 Option 3.

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