Affordable Coverage With Real-World Impact
This approach is designed to be more affordable than comprehensive DI policies while still providing meaningful income protection.
The goal is simple: help ensure clients can continue paying for the basics that keep their household running if a disability interrupts their ability to earn an income.
For many clients, the M.U.G. Plan can serve as:
- An entry point into Disability Insurance
- A solution for clients with partial or insufficient coverage
- An opportunity to up-sell or layer additional protection over time
Takes the Guesswork Out of “How Much Coverage Do I Need?”
One of the biggest barriers to purchasing DI is confusion around benefit amounts. The M.U.G. Plan simplifies the process with one straightforward question:
“How much do you spend each month on your mortgage, utilities, and groceries?”
That’s it. No complicated formulas. Just a practical, needs-based conversation that resonates—especially during Disability Insurance Awareness Month, when clients may be more open to discussing protection planning.
Tools to Help You Get Started
To support your outreach, a customizable M.U.G. Plan marketing flyer is available for download. This flyer is designed to help you present the concept clearly and start meaningful conversations with your clients.
- Download the M.U.G. Plan Customizable Flyer
- Customizable M.U.G. Plan Flyer
Return the completed flyer to your Marketing Representative for a tailored recommendation that aligns protection with your client’s needs.
Make May Matter
Disability Insurance Awareness Month is about education, awareness, and action. The M.U.G. Plan gives you a simple, client-friendly way to highlight the importance of Disability Income Insurance—and show clients how they can protect what matters most.
To learn more about the M.U.G. Plan and best practices for discussing Disability Income Insurance with your clients, contact your Disability Income Insurance Specialist today.