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Questions? Contact our Sales Teams at (949) 863-0700. Life Insurance - Option 1 / Annuities - Option 2 / LTC - Option 3 / DI - Option 4.

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Resize image project - 08 September 2026 at 07.21.23

The Income Provider Option

Does your client worry about how a large lump sum death benefit will be spent once they have passed?

Life Insurance can pay out an enormous amount of money in a lump sum deposit to the beneficiary, giving them more money at one time than they have ever had.

This raises the question of how will that money be spent? Will it be spent the way your client intended? Are their children responsible enough to be in control such a large amount of money?
 
How does it work?
 
With an Income Provider Option from our selected carriers, the policy owner may select a guaranteed annual or monthly income stream death benefit for payment to one or more beneficiaries.
 
This endorsement is included with the policy and can provide your client the peace of mind knowing that the death benefit will be used as intended. Not only will this income provider option allow the policy owner to control how the benefits will be paid, it also decreases the current cost of the insurance. The carrier will provide graded premium discounts based on how long the income stream lasts.
 
The Partial Lump Sum Option
 
With this option, only half the death benefit is paid up front and the remaining is distributed in an income stream. This lump sum can help the surviving spouse with burial and probate costs along with any other immediate expenses that may be incurred with sudden death. The income stream can be adjusted any time while the policy is in force, but once the insured passes, the income stream will begin paying out as selected.
 
If you have a client in mind or would like to learn more about this great endorsement, please contact your dedicated Life Associate.
Resize image project - 10 September 2026 at 10.58.13

Credit Where Credit Is Due – Helping You Make The Sale!

Diabetes is a metabolic disease in which a person has high blood sugar either because the body does not produce enough insulin or because cells do not respond to the insulin that is produced.
 
The most well known types of diabetes are:
  • Type 1 (treated with insulin)
  • Type 2 (treated with a combination of diet, exercise and oral medications) and
  • Gestational diabetes (a type of diabetes which occurs during pregnancy.)
When diabetes is coupled with a client who is not an ideal weight, the underwriting class will increase.

Crediting programs can help give credit where credit is due – applying health and lifestyle credits to provide the best possible offer.

Let’s take a look at this case study:
  • 54-year-old female
  • Non-tobacco user
  • Applying for $1 million of Term Life
  • Has type 2 diabetes; treated with Metformin
  • Build is 5′ 3″, 220 lbs
Initial work-up – Table 4
 
The client received credits for:
  • Lifetime non-smoker
  • Income > $100,000
  • Preferred or better driving record
  • Negative cardiac testing
  • Controlled blood pressure
Once those positive credits were applied, this client went from Table 4 to an Underwriting Offer of Table 2.
 
Contact our Life Underwriting Team today – let’s work together to make your next sale!
Resize image project - 10 September 2026 at 07.43.18

How To Turn Idle Assets into LTC Protection

Do your clients have “idle money” you don’t know about? Perhaps they have some emergency funds sitting in savings, money market or a CD, and it’s just not working as hard for your clients as it could.

Do your clients have money that could be better used to help them plan ahead for the risk of a future extended health care need?

Consider reallocating a portion of these assets into a linked benefit solution.
 
Here are some potential benefits. If your clients:
 
  • Change their mind. With the Return of Premium Provision, clients can get at least their initial premium back.
  • Do not use the LTCi benefits. Beneficiaries get a tax free death benefit.
  • Like the idea of instant leverage. Instantly provide your clients approximately 2x their initial premium for a death benefit, and depending on the product, nearly 2x to 6x their initial premium in covered long-term care benefits (amounts will vary due to age and gender).
  • Need LTCi. The benefits are tax free.
  • Want a tax break. Covered LTCi benefits and life insurance death benefits are income tax free.
A linked benefit solution is a win-win proposition. Let’s get your clients’ money working harder. Contact your LTCi Specialists for more information.
Resize image project - 09 September 2026 at 07.55.20

Income Protection – Statistics That Hit Home

With the access you have to your clients’ financial plans, comes the responsibility to protect their most valuable asset – the ability to earn a living.

Insurance is available for everything from a car to a cell phone, and it’s vital to remind your clients that those things don’t exist without the funds to facilitate them – which is exactly why income protection is so important.

The following statistics highlight the importance of having that discussion:
  • An estimated 48.9 million people, or 19.4% of the non-institutionalized US civilians, have a disability.
  • An estimated 24.1 million people have a severe disability.
  • An estimated 34.2 million people, or 17.5%, have a functional limitation
Social Security is not a reasonable resource on its own – the average SSDI benefit payment is a mere $1,256 for males and $993 for females per month.
 
Employer sponsored DI plans only pay 60% of a client’s income – plus, the benefits are taxable with a cap on the maximum benefit. And, less than 5% of disabilities occur as a result from an accident on the job – where worker’s comp would be applicable.
 
It’s a matter that every advisor should take to heart, especially when most of you know your clients on a personal level.
 
We have the tools for advisors to start the conversation about Income Protection. Contact your DI Associate today.
Resize image project - 08 September 2026 at 07.35.38

Why Use Deferred Comp, When There Is A Better Way?

It wasn’t hot when I picked it up! The phrase had its origin when transactions were made only to find later that the property in question was stolen or illegal goods. The buyer who finds the deal wasn’t what it seemed might say, “It seemed like a good idea at the time!”

Deferred compensation is a deceivingly complicated benefit. An employer grants an employee a contractual right to payment later if conditions are met. The promise doesn’t even need to be funded.

But the stark structural simplicity loses its luster quickly when the realities of implementation and operation set in:
  • Administration costs are prohibitive for smaller groups.
  • Employer time and accounting and government reporting is burdensome.
  • Careless procedures can result in stiff legislative penalties.
  • Decline in business environments can make plan fulfillment difficult.
  • Business failure can leave plan participants without recourse.
Consider an alternative fringe benefit that:
  • Has no administrative maintenance or government involvement.
  • Is a deductible expense for the employer.
  • Allows each participant to choose among plan benefits including retirement income, disability/chronic illness/long-term care coverage, and death benefit protection.
  • Allows for flexibility in year-to-year funding by the employer.
  • Incentivizes participants with immediate vesting and portability.
  • Does not obligate the employer to future funding.

We will help you design simple and profitable benefit plans for all your business clients who want to attract and keep talented people in their workplace. Call Tom Virkler, JD, Director of Advanced Markets, at (706) 614-3796 or tom@cpsadvancedmarkets.com.

For What It’s Worth: Worthy informal idioms don’t go away. They just continue to prove useful in new circumstances. The most common complaint against online food delivery platforms is that the order was cold upon arrival. Of course, the most common courier excuse: It wasn’t hot when I picked it up!

Resize image project - 04 September 2026 at 05.58.15

Key To Success: Answer Your Underwriter’s Questions Before They Ask

If you were an underwriter and received the following application on your desk, what questions would you have?
 
  • Female, age 35
  • Noted to be retired with no annual income; Net worth left blank on the app
  • Seeking $8 million of term coverage; Purpose of coverage left blank on the app
I know you’d be scratching your head wondering why is this woman retired at such a young age and why is she looking for $8 million of coverage?
 
What the producer forgot was a good cover letter explaining the purpose of the coverage. This client just inherited a very large estate and recently quit her job. Estate taxes were a concern. Based on the inheritance, the $8 million applied for was justified.
 
How can we help in this situation?
We are here to provide our expertise when it comes to writing good cover letters. We can even write them for you. We will help explain the purpose of your applications to our carrier underwriters.
 
However, the most important source of information about a proposed insured is you, so we’ll need your help to prove your applications are financially justified.
 
Key information we’ll need includes:
  • What is the purpose of the insurance?
  • How was the face amount determined?
  • Who will be the policyowner and premium payor?
  • What is the current amount of in-force and applied for insurance?
  • Do you have any other pertinent documentation you can provide to explain how the amount of insurance was determined?
Give us the opportunity to help you move your applications smoothly through underwriting. If we answer our underwriters questions before they ask them, who knows?
 
Quicker approvals leading to faster receipt of commissions – then we move on to your next big app waiting to happen.
Resize image project - 03 September 2026 at 08.23.29

Happy Labor Day From CPS!

Happy Labor Day Weekend!

This Labor Day, we thank you for your hard work, dedication, and commitment to the clients you serve. We appreciate the trust you place in us and are proud to support your success.

Wishing you a safe, relaxing, and well-deserved holiday weekend.

Our office will be closed on Monday, September 7th, in observance of the holiday.  We will resume normal business hours on Tuesday, September 8th.

If you need any information, forms or quotes, please visit our website www.cpsinsurance.com.

Resize image project - 02 September 2026 at 11.05.30

LTC Benefits – Won’t Lose It If You Don’t Use It

One challenge with presenting the need for long-term care is that it is viewed as a risk, not a certainty.
 
It’s not that your clients don’t want the coverage, but convincing someone to allocate funds towards something they may never use can be a difficult objection to overcome.

Good news – Asset Based Long-Term Care (LTC) with Guaranteed Premiums paid for life is here.

It allows your clients to use the LTC benefit if needed – and if they don’t, they can leave the death benefit or accumulated value to their estate.
 
Clients receive a guaranteed amount of life insurance. All of which may be used for qualifying long-term care expenses – also, the premium is credited with a guaranteed interest rate, raising the cash value each month.
 
With the use of the OneAmerica Care Solutions® Rate Calculator, financial advisors can run a quote for key Asset-Care individuals anywhere, anytime. Plus, get an easy to understand take-home guide for your clients.
 
Access the OneAmerica® Care Solutions Calculator and run a quote today
 
Contact your LTC Sales & Marketing Team to learn more.
Resize image project - 31 August 2026 at 11.17.51

When A Business-Owner’s Qualified Plan Isn’t Enough

“The cobbler’s children go barefoot!” The expression is used to describe situations where people who are skilled at providing something for others often neglect to provide it for themselves or their own family.

But often it is the government preventing adequate self-provision by the person providing for others. Particularly in the case of business owners who provide for employees’ retirement by sponsoring a qualified benefit plan only to find they are restricted from making contributions on their own behalf that are proportionate to their earnings.

But an increasingly popular supplementary retirement strategy for business owners looking for an effective way to build supplementary retirement income is available.

Consider the advantages over what even a qualified plan can offer:
  • Availability of tax-free distributions at any time without early withdrawal penalties.
  • No government reporting or contribution limitations.
  • Complete separation from the business with no obligation to include employees.
  • Tax-free protection in the event chronic illness, a long-term care event, and pre or post-retirement death.
  • Protection from income and estate taxation at death.

Call us concerning clients you have whose retirement goals are not being met, even with maximum participation in available qualified retirement plans:

Tom Virkler, JD, Director of Advanced Markets, at 706-614-3796 or tom@cpsadvancedmarkets.com

For What It’s Worth: No surprise that a colonial cobbler was left with little time for his family. Accounts suggest it took between 8-10 hours to cobble a common pair of shoes. It was some consolation that a cobbler was the only tradesperson who could brag about a product that was soled before it was sold.

Resize image project - 30 August 2026 at 11.33.48

Better Questions. Better Client Outcomes.

Every client is different. Every client’s needs, goals, family situation, budget, risk tolerance, health, and protection concerns are unique. What motivates your clients? And why does it matter?
 
Two big reasons why you want to learn what truly matters to your clients are: 1) You can better design solutions to meet their needs, and 2) You can use this information to motivate your clients to implement your recommendations.

When you know which questions to ask, and learn detail of what your clients would like to accomplish, you start to get a clear picture of what matters most.

You must be willing to ask the discovery questions and be patient with the clients’ responses.
 
A few of the classic, high-level questions are:
  • What do you want your retirement to look like?
  • What kind of legacy do you want to leave?
  • How do you plan on taking care of your children if something happens to you?
Or, you can try a question or two that might normally be outside your comfort zone, such as:
  • What keeps you up at night?
  • What are you most passionate about?
  • What is important to you about life?
You might be surprised what you learn by asking questions you’ve never asked before.
 
Contact your Life Sales Representative today to learn more about the tools and resources we have available for you.

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