Mutual of Omaha: Results From the Annual Cost-of-Care Study
The Cost-of-Care Study Results are In
Every year, Mutual of Omaha conducts a cost-of-care study across all 50 states, and the latest results are in.
The cost of care services continues to rise. Current figures show the average annual cost for a home health aide is approaching $80,000. Assisted living costs have also increased, and a private room in a nursing home now carries an even higher annual price tag.
Mutual of Omaha has updated their cost-of-care tools to reflect these changes and help you guide conversations with clients about how they intend to pay for long-term care.
Resources for Long-Term Care Sales:
- Cost-of-Care Sales Ideas — Use the Rising LTC Costs Flyer and the Sales Idea Flyer: Help Clients Stay at Home to have powerful conversations with clients, including links to the materials that can be used.
- Cost-of-Care Calculator — See the current cost of LTC services by state and view what those costs might be 5, 10 or 20 years down the road. You can also adjust the inflation percentage from 1%–5% to model different cost scenarios.
- Cost-of-Care Brochure — Use this brochure to help your clients understand the current cost of LTC services in their state.
We’re Here to Help
If you have any questions about the LTC resources or Cost-of-Care Study, please reach out to your LTC Sales Associate.